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Mobile advertising : supercharge your brand in the exploding wireless market / Chetan Sharma, Joe Herzog, Victor Melfi.

By: Sharma, Chetan.
Contributor(s): Herzog, Joe | Melfi, Victor.
Publisher: Hoboken : John Wiley, c2008Description: xxvii, 404 p. : ill. ; 24 cm.ISBN: 9780470185988 (hbk.).Subject(s): Internet advertising | Internet marketingDDC classification: 659.144
Contents:
1. A brief history of advertising - 2. A digital revolution - 3. A five-points framework - 4. Introduction to mobile advertising - 5. Challenges and accelerators for mobile advertising - 6. Mobile advertising models - 7. Case studies from around the world - 8. Technology-the lifeblood of digital advertising - 9. What comes next? - 10. Perspectives - 11. Conlcusion and recommendations - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 3, BayNo 1

 659.144 SHA (Browse shelf) 1 Available SOMAC,37000,03,AD 5000033506
Main Collection Taylor's Library-TU
659.144 SHA (Browse shelf) 1 Available SOMAC,37000,03,AD 5000033534
Main Collection Taylor's Library-TU
659.144 SHA (Browse shelf) 1 Available TBSxx,34007,03,GR 5000019097

Includes bibliographical references and index.

1. A brief history of advertising - 2. A digital revolution - 3. A five-points framework - 4. Introduction to mobile advertising - 5. Challenges and accelerators for mobile advertising - 6. Mobile advertising models - 7. Case studies from around the world - 8. Technology-the lifeblood of digital advertising - 9. What comes next? - 10. Perspectives - 11. Conlcusion and recommendations - Index.