000 -LEADER |
fixed length control field |
01176cam a2200325 i 4500 |
001 - CONTROL NUMBER |
control field |
vtls003276329 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306165230.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
180913t20182018enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292222691 |
Qualifying information |
paperback |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201901021504 |
Level of effort used to assign nonsubject heading access points |
ummi |
Level of effort used to assign subject headings |
201810231450 |
Level of effort used to assign classification |
shuhada |
-- |
201809131024 |
-- |
malathy |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
IDEBK |
Language of cataloging |
eng |
Transcribing agency |
IDEBK |
Modifying agency |
OCLCO |
-- |
Uk |
-- |
TUL |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
CLO 2018 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Clow, Kenneth E., |
Relator term |
author. |
9 (RLIN) |
12425 |
245 10 - TITLE STATEMENT |
Title |
Integrated advertising, promotion, and marketing communications / |
Statement of responsibility, etc. |
Kenneth E. Clow, Donald Baack. |
250 ## - EDITION STATEMENT |
Edition statement |
Eighth edition. |
250 ## - EDITION STATEMENT |
Edition statement |
Global edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Harlow, England : |
Name of producer, publisher, distributor, manufacturer |
Pearson Education Limited, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
508 pages : |
Other physical details |
colour illustrations ; |
Dimensions |
28 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
9 (RLIN) |
262188 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
262189 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales promotion. |
9 (RLIN) |
200284 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Direct marketing. |
9 (RLIN) |
262190 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baack, Donald, |
Relator term |
author. |
9 (RLIN) |
12426 |
920 ## - Programme |
Programme |
SOC : 233901, 234172 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
53847 |
Koha biblioitemnumber |
53847 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2100:20190117 |