Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E [author.]
.
Contributor(s): Baack, Donald [author.].
Publisher: Harlow, England : Pearson Education Limited, [2018]Edition: Eighth edition; Global edition.Description: 508 pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292222691.Subject(s): Communication in marketing | Advertising | Sales promotion | Direct marketingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6 |
659.1 CLO 2018 (Browse shelf) | 1 | Available | SOMAC,91602,03,RA|SOMAC,37002,03,RA | 5000168878 | |
| Main Collection | Taylor's Library-TU | 659.1 CLO 2018 (Browse shelf) | 1 | Available | SOMAC,91602,03,RA|SOMAC,37002,03,RA | 5000169413 |
Includes bibliographical references and indexes.