Taylor's Library

Simply marketing communications / (Record no. 56406)

000 -LEADER
fixed length control field 00940cam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003040373
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306165633.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2006 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273704052 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273704058 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181318
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 200710111400
Level of effort used to assign classification mazlly
-- 200611171751
-- pushpa
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number FIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
9 (RLIN) 22626
245 10 - TITLE STATEMENT
Title Simply marketing communications /
Statement of responsibility, etc. Chris Fill.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. FT / Prentice Hall,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 410 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 Introduction -- Part 2 Managing marketing communications -- Part 3 Elements of the marketing communications mix -- Part 4 Industry, relatuionships and operations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 270500
920 ## - Programme
Programme MCS(USM): 202958
921 ## - Programme
Programme ADP : 99571
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 56406
Koha biblioitemnumber 56406
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2007-10-11 168.48 7 5000019038 2019-12-05 2014-11-08 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 168.48 Main Collection SLASx,05000,03,GR
          Taylor's Library-TU Taylor's Library-TU 2006-11-17   13 5000034247 2019-12-05 2014-06-20 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1   Main Collection SOMAC,37003,03,GR