Simply marketing communications / Chris Fill.
By: Fill, Chris
.
Publisher: Harlow, England : FT / Prentice Hall, 2006Description: xxiii, 410 p. : col. ill. ; 27 cm.ISBN: 0273704052 (pbk.); 9780273704058 (pbk.).Subject(s): Communication in marketingDDC classification: 658.802
Partial contents:
Part 1 Introduction -- Part 2 Managing marketing communications -- Part 3 Elements of the marketing communications mix -- Part 4 Industry, relatuionships and operations.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 FIL (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019038 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 FIL (Browse shelf) | 1 | Available | SOMAC,37003,03,GR | 5000034247 |
Includes bibliographical references and index.
Part 1 Introduction -- Part 2 Managing marketing communications -- Part 3 Elements of the marketing communications mix -- Part 4 Industry, relatuionships and operations.