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Marketing management : (Record no. 56454)

MARC details
000 -LEADER
fixed length control field 02650cam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls003040404
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226105715.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2006 si a b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131982621 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131982628 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201209041159
Level of effort used to assign nonsubject heading access points izani
Level of effort used to assign subject headings 201102181249
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808181123
Level of effort used to assign classification mas
Level of effort used to assign subject headings 200808041322
Level of effort used to assign classification shahriman
-- 200611211026
-- fadilah
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number MAR
245 00 - TITLE STATEMENT
Title Marketing management :
Remainder of title an Asian perspective / Philip Kotler ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 830 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Understanding marketing management - Chapter 1: Defining marketing for the 21st Century - Chapter 2: Developing marketing strategies and plans -- Part 2: Capturing marketing insights - Chapter 3: Gathering information and scanning the environment - Chapter 4: Conducting marketing research and forecasting demand -- Part 3: Connecting with customers: Chapter 5: Creating customer value, satisfaction and loyalty - Chapter 6: Analyzing consumer markets - Chapter 7: Analyzing business markets - Chapter 8: Identifying market segmets and targets -- Part 4: Building strong brands - Chapter 9: Creating brand equity - Chapter 10: Crafting the brand positioning - Chapter 11: Dealing with competition -- Part 5: Shaping the market offerings - Chapter 12: Setting product strategy - Chapter 13: Designing and managing services - Chapter 14: Developing pricing strategies and programs -- Part 6: Delivering value - Chapter 15: Designing and managing marketing channel and value networks - Chapter 16: Managing retailing, wholesaling and logistics -- Part 7: Communicating value - Chapter 17: Designing and managing integrated marketing communications - Chapter 18: Managing mass communications: Advertising, sales promotions, events and public relations - Chapter 19: Managing personal communications: Direct marketing and personal selling -- Part 8: Creating successful long-term growth - Chapter 20: Introducing new market offerings - Chapter 21: Tapping into global markets - Chapter 22: Managing a holistic marketing organization - Appendix - Glossary -Image credits - Name index - Company, brand and organisation index - Subject index.
590 ## - LOCAL NOTE (RLIN)
Local note British Degree Programme : UMKC7Q-2
590 ## - LOCAL NOTE (RLIN)
Local note Australian Degree Programme : MARK1010
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 8897
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Asia
General subdivision Management.
9 (RLIN) 19171
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 1220
920 ## - Programme
Programme SOC : 202946
921 ## - Programme
Programme UWE : 501492, 501493, 501494
922 ## - Programme
Programme UNISA : 240549, 240550, 58399
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
Withdrawn   Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 04/08/2008 67.16 43 5000019729 05/12/2019 08/07/2013 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2 67.16 Main Collection TBSxx,34007,03,AD
Withdrawn   Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 08/08/2007 71.36 27 5000115292 05/12/2019 15/01/2014 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2 71.36 Main Collection TBSxx,34007,03,AD
Withdrawn   Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 08/08/2007 71.36 33 5000000773 05/12/2019 08/07/2013 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2 71.36 Main Collection TBSxx,34007,03,AD
Withdrawn   Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 05/04/2007   12 5000019030 05/12/2019 10/09/2017 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2   Main Collection TBSxx,34002,03,RA
Withdrawn   Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 05/04/2007   31 1000514639 05/12/2019 13/07/2012 1     Main Collection TBSxx,34001,03,RA
Withdrawn   Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 05/04/2007   27 1000514638 05/12/2019 30/06/2010 1     Main Collection TBSxx,34003,03,RA
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 21/11/2006   21 5000029602 05/12/2019 11/07/2011 1 Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 3   Main Collection SOMAC,37003,03,RA