| 000 -LEADER |
|---|
| fixed length control field |
00991cgm a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003041460 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070115m1992 flu044 s00 v|eng d |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200701151634 |
| Level of effort used to assign nonsubject heading access points |
suankui |
| -- |
200701151559 |
| -- |
suankui |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
BRA |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Branding, packaging and labeling |
| Medium |
[videorecording] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Sunrise, Fla. : |
| Name of publisher, distributor, etc. |
D. E. Visuals, |
| Date of publication, distribution, etc. |
c1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 videodisc (DVD) (24 min.) : |
| Other physical details |
sd., col. ; |
| Dimensions |
4 3/4 in. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Discussion and examples of branding, packaging and labeling as they relate to marketing strategy. Covers manufacturer and private brands, generics, brand familiarity, product packaging and labeling and considerations to gain shelf impact. |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
DVD |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
272996 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Labels |
| General subdivision |
Law and legislation |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
272997 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
9042 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
D.E. Visuals (Firm) |
| 9 (RLIN) |
272998 |
| 920 ## - Programme |
|---|
| Programme |
TCHT: DVD024 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
57682 |
| Koha biblioitemnumber |
57682 |
