000 -LEADER |
fixed length control field |
00980cam a2200277 i 4500 |
001 - CONTROL NUMBER |
control field |
vtls003256798 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306165810.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140717t20142014inua 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780789751614 (hardcover) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201809071350 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201501161643 |
Level of effort used to assign classification |
pushpa |
-- |
201407171645 |
-- |
malathy |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
BRI 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Brito, Michael. |
9 (RLIN) |
71015 |
245 10 - TITLE STATEMENT |
Title |
Your brand, the next media company : |
Remainder of title |
how a social business strategy enables better content, smarter marketing, and deeper customer relationships / |
Statement of responsibility, etc. |
Michael Brito. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Indianapolis, IN : |
Name of producer, publisher, distributor, manufacturer |
Que, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2014 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
[xiv], 257 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
273297 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
Form subdivision |
Case studies. |
9 (RLIN) |
42887 |
920 ## - Programme |
Programme |
UWE : 212525 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
57863 |
Koha biblioitemnumber |
57863 |