| 000 -LEADER |
|---|
| fixed length control field |
01302cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003042042 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306165839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2005 maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0205405738 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181313 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200811241818 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
200702211508 |
| Level of effort used to assign classification |
pushpa |
| -- |
200702161553 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
808.06665 |
| Item number |
MAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marsh, Charles, |
| Dates associated with a name |
1955- |
| 9 (RLIN) |
9405 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic writing : |
| Remainder of title |
multimedia writing for public relations, advertising, sales and marketing, and business communication / |
| Statement of responsibility, etc. |
Charles Marsh, David W. Guth, Bonnie Poovey Short. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Pearson / Allyn and Bacon, |
| Date of publication, distribution, etc. |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 266 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
I. Strategic writing - II. Strategic writing in public relations - III. Strategic writing in advertising - IV. Strategic writing in sales and marketing - V. Strategic writing in business communication - Appendixes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business writing |
| Form subdivision |
Problems, exercises, etc. |
| 9 (RLIN) |
15947 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business report writing |
| Form subdivision |
Problems, exercises, etc. |
| 9 (RLIN) |
274145 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
English language |
| General subdivision |
Business English |
| Form subdivision |
Problems, exercises, etc. |
| 9 (RLIN) |
15948 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Guth, David. |
| 9 (RLIN) |
20683 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Short, Bonnie Poovey. |
| 9 (RLIN) |
23749 |
| 920 ## - Programme |
|---|
| Programme |
MCS : 203210 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
58280 |
| Koha biblioitemnumber |
58280 |
