Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication / Charles Marsh, David W. Guth, Bonnie Poovey Short.
By: Marsh, Charles
.
Contributor(s): Guth, David | Short, Bonnie Poovey.
Publisher: Boston, Mass. : Pearson / Allyn and Bacon, c2005Description: vi, 266 p. : ill. ; 23 cm.ISBN: 0205405738 (pbk.).Subject(s): Business writing -- Problems, exercises, etc | Business report writing -- Problems, exercises, etc | English language -- Business English -- Problems, exercises, etcDDC classification: 808.06665
Contents:
I. Strategic writing - II. Strategic writing in public relations - III. Strategic writing in advertising - IV. Strategic writing in sales and marketing - V. Strategic writing in business communication - Appendixes.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 34 , Side 2, TierNo 3, BayNo 2 |
808.06665 MAR (Browse shelf) | 1 | Available | SOMAC,37000,03,RM | SOMAC,91602,03,RM | 5000049802 |
Includes index.
I. Strategic writing - II. Strategic writing in public relations - III. Strategic writing in advertising - IV. Strategic writing in sales and marketing - V. Strategic writing in business communication - Appendixes.