| 000 -LEADER |
|---|
| fixed length control field |
01198cam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003271961 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226110104.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
161020t20172017maua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134151922 (hardback) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201709151652 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201709121524 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201701271705 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201701271704 |
| Level of effort used to assign classification |
shuhada |
| -- |
201610201147 |
| -- |
malathy |
| 040 ## - CATALOGING SOURCE |
|---|
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Item number |
KOT 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
1220 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism / |
| Statement of responsibility, etc. |
Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 658 pages : |
| Other physical details |
illustrations (black and white, and colour) ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11718 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 9 (RLIN) |
11644 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, John T. |
| 9 (RLIN) |
76428 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Makens, James C. |
| 9 (RLIN) |
11819 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baloglu, Seyhmus. |
| 9 (RLIN) |
53646 |
| 920 ## - Programme |
|---|
| Programme |
SHT : 226596, 228312, 228553 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
62338 |
| Koha biblioitemnumber |
62338 |
