| 000 -LEADER |
|---|
| fixed length control field |
01292cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003152208 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226110435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2008 nju b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470243368 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470243367 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181727 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200910091646 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
200909041341 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
200909041336 |
| Level of effort used to assign classification |
shuhada |
| -- |
200908181134 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80019 |
| Item number |
LAK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lakhani, Dave, |
| Dates associated with a name |
1965- |
| 9 (RLIN) |
35457 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Subliminal persuasion : |
| Remainder of title |
influence & marketing secrets they don't want you to know / |
| Statement of responsibility, etc. |
Dave Lakhani. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 202 p. ; |
| Dimensions |
23 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Subliminal advertising. |
| 9 (RLIN) |
35510 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Subliminal projection. |
| 9 (RLIN) |
35511 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Psychological aspects. |
| 9 (RLIN) |
8879 |
| 920 ## - Programme |
|---|
| Programme |
MCS: 204668 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
67426 |
| Koha biblioitemnumber |
67426 |
