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Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.

By: Lakhani, Dave, 1965-.
Publisher: Hoboken, N.J. : John Wiley, c2008Description: xxii, 202 p. ; 23 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0470243368 (hbk.); 9780470243367 (hbk.).Subject(s): Subliminal advertising | Subliminal projection | Marketing -- Psychological aspectsDDC classification: 658.80019
Contents:
Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

 658.80019 LAK (Browse shelf) 1 Available SOMAC,37003,03,CL 5000163409
Accompanying Material (Media Resource) Taylor's Library-TU
658.80019 LAK (Browse shelf) 1 Available SOMAC,37003,03,GR 1001011400
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8

 658.80019 LAK (Browse shelf) 1 Available SOMAC,37003,03,GR 5000109631
Accompanying Material (Media Resource) Taylor's Library-TU
658.80019 LAK (Browse shelf) 1 Available SOMAC,37003,03,CL 1001011397

Includes bibliographical references and index.

Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.