| 000 -LEADER |
|---|
| fixed length control field |
00956cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003226593 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226110709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111114s2011 paua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781609601898 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1609601890 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201202161509 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201201270950 |
| Level of effort used to assign classification |
jamalia |
| Level of effort used to assign subject headings |
201201270926 |
| Level of effort used to assign classification |
jamalia |
| -- |
201111141418 |
| -- |
shaqilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.144 |
| Item number |
ONL 2011 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Online multimedia advertising : |
| Remainder of title |
techniques and technologies / |
| Statement of responsibility, etc. |
[edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hershey, PA : |
| Name of publisher, distributor, etc. |
Information Science Reference, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 334 p. : |
| Other physical details |
ill. ; |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
4679 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Multimedia systems. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hua, Xian-Sheng, |
| Dates associated with a name |
1973- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mei, Tao, |
| Dates associated with a name |
1978- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hanjalic, A. |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 176474 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
70887 |
| Koha biblioitemnumber |
70887 |
