| 000 -LEADER |
|---|
| fixed length control field |
01277cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003113992 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200219015113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080703s2008 at a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780170136068 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
200807181717 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| -- |
200807031336 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
HEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Healy, Genevieve, |
| Dates associated with a name |
1955-. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing analysis / |
| Statement of responsibility, etc. |
Gevevieve healy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Thomson, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 246 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The strategic planning process - 2. SWOT (or TOWS) analysis - 3. Portfolio models - 4. The strategic planning gap and growth strategies - 5. Five forces (industry structure) model - 6. Competitive generic strategies - 7. Value through brand equity and value adding - 8. Competitive market positions and related strategies - 9. Strategic alliances and networks - 10. Marketing program evaluation - Appendix 1: Integrating case study: the ABC cheese factory - Appendix 2: Additional case studies - Appenidx 3: Sample marketing plans - Appendix 4: Competitive cost efficiencies - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Textbooks. |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 666761 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
72546 |
| Koha biblioitemnumber |
72546 |
