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Strategic marketing analysis / Gevevieve healy.

By: Healy, Genevieve, 1955-.
Publisher: Australia : Thomson, c2008Edition: 2nd ed.Description: xiv, 246 p. : ill. ; 26 cm.ISBN: 9780170136068 (pbk.).Subject(s): Marketing -- Management -- TextbooksDDC classification: 658.8
Contents:
1. The strategic planning process - 2. SWOT (or TOWS) analysis - 3. Portfolio models - 4. The strategic planning gap and growth strategies - 5. Five forces (industry structure) model - 6. Competitive generic strategies - 7. Value through brand equity and value adding - 8. Competitive market positions and related strategies - 9. Strategic alliances and networks - 10. Marketing program evaluation - Appendix 1: Integrating case study: the ABC cheese factory - Appendix 2: Additional case studies - Appenidx 3: Sample marketing plans - Appendix 4: Competitive cost efficiencies - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8 HEA (Browse shelf) 1 Available SHTEx,70002,03,GR 5000034703

Includes bibliographical references and index.

1. The strategic planning process - 2. SWOT (or TOWS) analysis - 3. Portfolio models - 4. The strategic planning gap and growth strategies - 5. Five forces (industry structure) model - 6. Competitive generic strategies - 7. Value through brand equity and value adding - 8. Competitive market positions and related strategies - 9. Strategic alliances and networks - 10. Marketing program evaluation - Appendix 1: Integrating case study: the ABC cheese factory - Appendix 2: Additional case studies - Appenidx 3: Sample marketing plans - Appendix 4: Competitive cost efficiencies - Index.