Taylor's Library

Entertainment marketing & communication : (Record no. 72880)

000 -LEADER
fixed length control field 01634cam a2200337 a 4500
001 - CONTROL NUMBER
control field vtls003112796
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226110834.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2008 njua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131986220 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131986228 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181249
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 200806141045
Level of effort used to assign classification pushpa
Level of effort used to assign subject headings 200806101509
Level of effort used to assign classification mas
Level of effort used to assign subject headings 200806101435
Level of effort used to assign classification shuhada
-- 200805261434
-- shuhada
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 790.2
Item number SAY
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sayre, Shay.
9 (RLIN) 21658
245 10 - TITLE STATEMENT
Title Entertainment marketing & communication :
Remainder of title selling branded performance, people, and places /
Statement of responsibility, etc. Shay Sayre.
246 3# - VARYING FORM OF TITLE
Title proper/short title Entertainment marketing and communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 489 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Pt. I: The entertainment industry -- Pt. II: Entertainment audiences and audience research -- Pt. III: Applying marketing and communication principles -- Pt. IV: Industry applications -- Pt. V: Case studies from the real world of experiental entertainment - Postscript - Glossary - Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Leisure industry
Geographic subdivision United States
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Performing arts
Geographic subdivision United States
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entertainment events
Geographic subdivision United States
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Amusements
Geographic subdivision United States
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
Geographic subdivision United States
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Recreation
Geographic subdivision United States
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States.
9 (RLIN) 29267
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
Geographic subdivision United States.
920 ## - Programme
Programme TCHT : 666677
921 ## - Programme
Programme AUDP (UTS) : 58264
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 72880
Koha biblioitemnumber 72880
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2008-05-28 261.20 5 5000009978 2019-12-05 2014-07-30 1 Floor 4, Shelf Transit , Side 1, TierNo 5, BayNo 1 261.20 Main Collection TBSxx,34007,03,AD
          Taylor's Library-TU Taylor's Library-TU 2008-05-26   12 1000810429 2019-12-05 2012-07-12 1     Main Collection SHTEx,70004,03,GR