Entertainment marketing & communication : selling branded performance, people, and places / Shay Sayre.
By: Sayre, Shay
.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Description: xxii, 489 p. : ill. ; 24 cm.ISBN: 9780131986220 (pbk.); 0131986228 (pbk.).Other title: Entertainment marketing and communication.Subject(s): Leisure industry -- United States -- Marketing | Performing arts -- United States -- Marketing | Entertainment events -- United States -- Marketing | Amusements -- United States -- Marketing | Tourism -- United States -- Marketing | Recreation -- United States -- Marketing | Consumer behavior -- United States | Communication in marketing -- United StatesDDC classification: 790.2
Partial contents:
Pt. I: The entertainment industry -- Pt. II: Entertainment audiences and audience research -- Pt. III: Applying marketing and communication principles -- Pt. IV: Industry applications -- Pt. V: Case studies from the real world of experiental entertainment - Postscript - Glossary - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf Transit , Side 1, TierNo 5, BayNo 1 |
790.2 SAY (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000009978 | |
| Main Collection | Taylor's Library-TU | 790.2 SAY (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 1000810429 |
Includes bibliographical references and index.
Pt. I: The entertainment industry -- Pt. II: Entertainment audiences and audience research -- Pt. III: Applying marketing and communication principles -- Pt. IV: Industry applications -- Pt. V: Case studies from the real world of experiental entertainment - Postscript - Glossary - Index.