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Building brand identity in the age of social media : (Record no. 75792)

MARC details
000 -LEADER
fixed length control field 01930nam a2200469Ki 4500
001 - CONTROL NUMBER
control field vtls003276811
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200508124557.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181121s2018 pau o 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781522551447
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1522551441
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781522551430
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1522551433
035 ## - SYSTEM CONTROL NUMBER
System control number 1669343
-- (N$T)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1017738211
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)on1017738211
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 201811211507
-- shuhada
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency N$T
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ekhlassi, Amir,
Dates associated with a name 1979-
Relator term author.
245 10 - TITLE STATEMENT
Title Building brand identity in the age of social media :
Remainder of title emerging research and opportunities /
Statement of responsibility, etc. by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hershey :
Name of producer, publisher, distributor, manufacturer Business Science Reference,
Date of production, publication, distribution, manufacture, or copyright notice [2017]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Source rdacarrier
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
590 ## - LOCAL NOTE (RLIN)
Local note Added to collection customer.56279.3
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
9 (RLIN) 4679
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Brand name products.
9 (RLIN) 9823
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
9 (RLIN) 28057
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Niknejhad Moghadam, Mahdi,
Dates associated with a name 1990-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Adibi, Amir Mohammad,
Dates associated with a name 1991-
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Ekhlassi, Amir, 1979-
Title Building brand identity in the age of social media.
Place, publisher, and date of publication Hershey : Business Science Reference, [2017]
International Standard Book Number 9781522551430
Record control number (DLC) 2017036702
-- (OCoLC)1000297969
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1669343
Public note An electronic book accessible through the World Wide Web; click to view
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   e-book Taylor's Library-TU Taylor's Library - Perpetual(TU) 20/02/2020 600.37   20/02/2020 20/02/2020 Main Collection TBSxx,44003,03,AD,PPT | SOMMx,44003,03,AD,PPT