Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
By: Ekhlassi, Amir [author.].
Contributor(s): Niknejhad Moghadam, Mahdi [author.] | Adibi, Amir Mohammad [author.].
Publisher: Hershey : Business Science Reference, [2017]Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781522551447; 1522551441.Subject(s): Brand name products | Branding (Marketing) | Internet marketing
| Advertising -- Brand name products | Social mediaGenre/Form: Electronic books.Additional physical formats: Print version:: Building brand identity in the age of social media.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/72 (Browse shelf) | e-book | TBSxx,44003,03,AD,PPT | SOMMx,44003,03,AD,PPT |
Print version record.
Added to collection customer.56279.3