Taylor's Library

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Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century / Jim Aitchison.

by Aitchison, Jim.

Publisher: Singapore : Prentice Hall, c2001Other title: How to create the world's best tv ads for brands in the 21st century.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.143 AIT] (1).
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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]

by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand.

Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 UNC] (1), TC External Storage [Call number: 658.827 UNC] (1).
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Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 TRO] (3).
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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside.

by Woodside, Arch G.

Publisher: Westport, CT. : Quorum Books, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 WOO 1996] (1).
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindström ; foreword by Philip Kotler.

by Lindström, Martin, 1970-.

Publisher: New York, N.Y. : Free Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIN 2005] (2).
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Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin, 1970-.

Publisher: London : Kogan Page, 2005Other title: Brand sense : how to build powerful brands through touch, taste, smell, sight and sound..Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIN] (1).
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Advertising and promotion : communicating brands / Chris Hackley.

by Hackley, Christopher E.

Publisher: London : SAGE, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HAC] (1).
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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.

by Hackley, Christopher E | Hackley, Rungpaka Amy.

Edition: 3rd edition.Publisher: Los Angeles : SAGE, [2015]Copyright date: ©2015Other title: Advertising and promotion.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HAC 2015] (1).
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Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls.

by Baskin, Merry | Earls, Mark | Account Planning Group.

Publisher: New Delhi : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BRA] (1).
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What's in a brand? : building brand equity through advertising / John Philip Jones.

by Jones, John Phillip.

Publisher: New Delhi : Tata McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8345 JON] (1).
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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.

by Hackley, Christopher E [author.] | Hackley, Rungpaka Amy [author.].

Edition: 4th edition.Publisher: Los Angeles : SAGE, 2018Other title: Advertising and promotion.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HAC 2018] (1).
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler

by Wheeler, Alina.

Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2009] (1).
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.

by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.].

Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
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In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.

by Trout, Jack | ebrary, Inc.

Publisher: Hoboken, N.J. : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
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Advergaming developer's guide [electronic resource] : using Macromedia Flash MX 2004 and Director MX / Rod Afshar, Duke Banerjee, Clifford Jones.

by Afshar, Rod, 1984- | Banerjee, Duke, 1979- | Jones, Clifford, 1982- | ebrary, Inc.

Publisher: Hingham, Mass. : Charles River Media, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 794.8/0285] (1).
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Designing brand experiences / by Robin Landa.

by Landa, Robin.

Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LAN] (1).
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Gimme! [electronic resource] : the human nature of successful marketing / John Hallward.

by Hallward, John, 1961-.

Publisher: Hoboken, N.J. : John Wiley, c2007Other title: Human nature of successful marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).