Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
By: Wheeler, Alina
.
Publisher: Hoboken, N.J. : John Wiley, c2009Edition: 3rd ed.Description: ix, 310 p. : ill. (chiefly col.) ; 29 cm.ISBN: 0470401427 (hbk.); 9780470401422 (hbk.).Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name productsDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 WHE 2009 (Browse shelf) | 1 | Available | TDSxx,29006,03,CL | 5000110044 |
Includes bibliographical references (p. 292-293) and index.