Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.
By: Hackley, Christopher E
.
Contributor(s): Hackley, Rungpaka Amy.
Publisher: Los Angeles : SAGE, [2015]Copyright date: ©2015Edition: 3rd edition.Description: xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly colour) ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781446280720 (paperback); 9781446280713 (hardback).Other title: Advertising and promotion.Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name productsDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 6 |
659.1 HAC 2015 (Browse shelf) | 1 | Available | TDSxx,29006,03,RM | 5000171978 |
Includes bibliographical references (pages 305-315) and index.