Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside.
By: Woodside, Arch G
.
Publisher: Westport, CT. : Quorum Books, 1996Description: xxiv, 251 p. : ill. ; 24 cm.ISBN: 9780899309842 (hbk.); 0899309844 (hbk.).Subject(s): Advertising -- Brand name products | Brand choice | Corporate imageDDC classification: 658.8343
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8343 WOO 1996 (Browse shelf) | Available | SOMAC,37000,03,GR | 5000000635 |
Includes bibliographical references (p. [245]-247) and index.