Effective personal communication skills for public relations / Andy Green.
By: Green, Andy
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Contributor(s): Chartered Institute of Public Relations
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Series: PR in practice series. Publisher: London : Kogan Page, 2006Description: xvii, 219 p. : ill. ; 24 cm.ISBN: 074944407X (pbk.); 9780749444075 (pbk.).Subject(s): Public relations | Communication | Influence (Psychology)![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 659.2014 GRE (Browse shelf) | 1 | Available | SOMAC,09030,03,CL | 5000037186 |
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659.2 WOR World class public relations in practice Tun Dr. Mahathir Mohamad. | 659.201 PUB Public relations : | 659.201 PUB Public relations theory II / | 659.2014 GRE Effective personal communication skills for public relations / | 659.2023 LWI Clueless : | 659.20285/4678 Share this | 659.20285/4678 Online public relations |
"CIPR Chartered Institue of Public Relations."
Includes bibliographical references (p. 203-210) and index.
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.