A very short, fairly interesting and reasonably cheap book about studying marketing / Jim Blythe.
By: Blythe, Jim
.
Series: Very short, fairly interesting and reasonably cheap book about-- series. Publisher: London : SAGE, 2006Description: 146 p. ; 20 cm.ISBN: 141293088X (pbk.).Other title: Studying marketing.Subject(s): Marketing -- Study and teaching | MarketingDDC classification: 658.8
Contents:
Part I: Proper subjects that preceded marketing - 1. The economists - 2. Behavioural scientists -- Part II: Marketing as a proper subject: 3. the marketing gurus and some of their thinking - 4. Marketing concepts and contexts -- Part III: Selling marketing - 5. why marketing doesn't work - Epilogue - References - Index.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8 BLY (Browse shelf) | 1 | Available | SOMAC,37001,03,GR | 1001008596 |
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Includes bibliographical references (p. [135]-138) and index.
Part I: Proper subjects that preceded marketing - 1. The economists - 2. Behavioural scientists -- Part II: Marketing as a proper subject: 3. the marketing gurus and some of their thinking - 4. Marketing concepts and contexts -- Part III: Selling marketing - 5. why marketing doesn't work - Epilogue - References - Index.