Designing brand experiences / by Robin Landa.
By: Landa, Robin
.
Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Description: xxxii, 271 p. : col. ill. ; 26 cm.ISBN: 1401848877.Subject(s): Brand name products | Branding (Marketing) | Trademarks -- Design | Advertising -- Brand name products | Commercial artDDC classification: 658.827 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 LAN (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000036009 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 KOT 2010 Ingredient branding : | 658.827 KUM Private label strategy : | 658.827 LAF 2010 Managing brands : | 658.827 LAN Designing brand experiences / | 658.827 LER 2013 Building better brands : | 658.827 LIG 2009 Six rules for brand revitalization : | 658.827 LIG 2016 Six rules of brand revitalization : |
Includes bibliographical references (p. 253-256) and indexes.
Part I: Strategy - 1. What is branding? - 2. The branding process - Part II: Concepts - 3. Formulating relevant branding concepts - 4. Brand constructs: strategic advantages - Part III: Densing - 5. On designing - 6. Designing visual language elements of the brand identity - 7. Designing brand identity applications: identification graphics - 8. Designing brand identity applications: advertising and promotional design - 9. Behind the brand - 10. The ethics of branding.