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Bottom-up marketing / by Al Ries and Jack Trout.

By: Ries, Al.
Contributor(s): Trout, Jack.
Publisher: New York : McGraw-Hill, c1989Description: xiv, 226 p. ; 21 cm.ISBN: 0071008950 (pbk.); 9780071008952 (pbk.).Subject(s): Marketing | AdvertisingDDC classification: 658.8
Contents:
Introduction - 1. Tactics dictate strategies - 2. Going down to the front - 3. Monitoring the trends - 4. Narrowing your focus - 5. Finding your tactic - 6. Finding a tactic to fight drug abuse - 7. Building your strategy - 8. Building a strategy for avon - 9. Making the changes - 10. Shifting the battlefield - 11. Shifting the battlefield at GM - 12. Testing your strategy - 13. Selling your stragegy - 14. Getting the resources - 15. Calling in the outsider - 16. Launching your program - 17. Keeping things on track - 18. Sensing your success - 19. Pouring it on - 20. Cutting your losses - 21. Playing the game - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8 RIE (Browse shelf) 1 Available SOMAC,37003,03,AD 1001008819

Includes index.

Introduction - 1. Tactics dictate strategies - 2. Going down to the front - 3. Monitoring the trends - 4. Narrowing your focus - 5. Finding your tactic - 6. Finding a tactic to fight drug abuse - 7. Building your strategy - 8. Building a strategy for avon - 9. Making the changes - 10. Shifting the battlefield - 11. Shifting the battlefield at GM - 12. Testing your strategy - 13. Selling your stragegy - 14. Getting the resources - 15. Calling in the outsider - 16. Launching your program - 17. Keeping things on track - 18. Sensing your success - 19. Pouring it on - 20. Cutting your losses - 21. Playing the game - Index.