Citizen marketers : when people are the message / Ben McConnell, Jackie Huba.
By: McConnell, Ben.
Contributor(s): Huba, Jackie
.
Publisher: Chicago : Kaplan Pub., c2007Description: xiv, 223 p. ; 24 cm.ISBN: 9781419596063 (hbk.); 1419596063 (hbk.).Subject(s): Customer relations | Social media | Social media -- Economic aspects | Internet -- Social aspects | Interactive marketingDDC classification: 658.812
Contents:
Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.812 MAC 2007 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000000831 | |
| Main Collection | Taylor's Library-TU | 658.812 MAC 2007 (Browse shelf) | 1 | Available | SOMAC,09030,02,CL | 1001008809 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.812 LUS 2014 Service-dominant logic : | 658.812 MAC E-customer : | 658.812 MAC 2007 Citizen marketers : | 658.812 MAC 2007 Citizen marketers : | 658.812 MAR Quality customer service : | 658.812 MER May I help you? : | 658.812 MER May I help you? : |
Includes bibliographical references (p. 213-215) and index.
Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business