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Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

By: Mathieson, Rick.
Publisher: New York : American Management Association, c2005Description: ix, 244 p. : ill. ; 24 cm.ISBN: 0814472877.Subject(s): Mobile commerce | Product managementDDC classification: 658.872
Contents:
1. The rise of mBranding - 2. Reach out & sell someone: the top 10 secrets of successful mobile advertising - 3. Dialing for dollars: M-Commerce puts sales in motion - 4. A moving experience: the new world of place-based marketing - 5. The wireless point of persuasion: shopping for insighr at the store of the future - 6. Service with a stylus: creating the ultimate guest experience - 7. No wires, new rules: the wireless world's new social fabric - and what it means to marketers - 8. Marketing 2020 : the future according to spielberg.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 4

 658.872 MAT (Browse shelf) 1 Available SOMAC,37000,03,AD 5000037751

Includes bibliographical references (p. [213]-227) and index.

1. The rise of mBranding - 2. Reach out & sell someone: the top 10 secrets of successful mobile advertising - 3. Dialing for dollars: M-Commerce puts sales in motion - 4. A moving experience: the new world of place-based marketing - 5. The wireless point of persuasion: shopping for insighr at the store of the future - 6. Service with a stylus: creating the ultimate guest experience - 7. No wires, new rules: the wireless world's new social fabric - and what it means to marketers - 8. Marketing 2020 : the future according to spielberg.