Corporate reputation [electronic resource] : managing opportunities and threats / Ronald J. Burke, Graeme Martin and Cary L. Cooper.
Contributor(s): Burke, Ronald J
| Martin, Graeme | Cooper, Cary L | Ebooks Corporation.
Publisher: Burlington, VT : Ashgate Pub. Company, 2011Description: 1 online resource (xvi, 338 p.).ISBN: 1409423271 (ebk.); 9781409423270 (ebk.).Subject(s): Corporate image | Brand name products -- Management | Corporations -- Public relations | Organizational effectiveness | Performance -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 659.2 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.2 (Browse shelf) | e-book | SOMAC,41001,03,RM,PPT |
Includes bibliographical references and index.
Description based on print version record.