Media today [electronic resource] : an introduction to mass communication / Joseph Turow.
By: Turow, Joseph.
Publisher: New York : Routledge, 2010Edition: 3rd ed., 2010 update.Description: 1 online resource (xxxii, 679 p.) : ill. (some col.).ISBN: 9780203852101 (ebk : PDF).Subject(s): Mass mediaGenre/Form: Electronic books.Additional physical formats: No title; No title; No title; No title; No title; No titleDDC classification: 302.23 Online resources: An electronic book accessible through the World Wide Web; Also available in print edition.Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library - Perpetual(TU) | 302.23 (Browse shelf) | 1 | e-book | SOMAC,37002,03,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
302.23 The Routledge handbook of emotions and mass media | 302.23 New media and society / | 302.23 The new media theory reader | 302.23 Media today | 302.23 Visible writings | 302.23 Media and social justice | 302.23 Discourse theory and critical media politics |
Includes bibliographical references (p. 662-666) and index.
pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
Also available in print edition.
Mode of access: World Wide Web.