Mastering Web 2.0 [electronic resource] : transform your business using key website and social media tools / Susan Rice Lincoln.
By: Lincoln, Susan Rice.
Publisher: London ; Philadelphia : Kogan Page, 2009Description: 1 online resource (xvii, 206 p.) : ill.ISBN: 9780749457518 (ebk.); 0749457511 (ebk.).Subject(s): Internet marketing
| Viral marketing | Web 2.0 | Electronic commerce -- Social aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Mastering Web 2.0.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/72 (Browse shelf) | e-book | TBSxx,34003,03,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8/72 Building brand identity in the age of social media : | 658.8/72 Baidu SEO : | 658.8/72 Innovations in e-systems for business and commerce / | 658.8/72 Mastering Web 2.0 | 658.8/72 The digital handshake | 658.8/72 Commonsense direct & digital marketing | 658.8/72 The mobile marketing handbook |
Includes bibliographical references (p. [195]-200) and index.
Copyright; Table of contents; Preface; Introduction; 1. Social media -- giving power to the people; 2. Communicating the best and the worst; 3. Piggies in the middle; 4. The making of the corporation/person; 5. The grand old lady of the internet; 6. Googling it; 7. The forgotten magic of article marketing; 8. From Citizen Kane tocitizen journalists; 9. Podcasting -- a toddlerwith a big future; 10. Social networking will be like air; 11. Viral velocity; 12. Video opens thefloodgates; 13. Putting the pieces of the puzzle together; 14. A peek at the future; References; Index.
Description based on print version record.