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Secrets of the marketing masters [electronic resource] : what the best marketers do--and why it works / Dick Martin.

By: Martin, Dick, 1946-.

Publisher: New York : American Management Association, c2009Description: 1 online resource (xxii, 265 p.).ISBN: 9780814410226 (ebk.); 0814410227 (ebk.); 9786612091322; 6612091320; 9780814409435 (cloth); 0814409431 (cloth).Subject(s): Marketing | Success in businessGenre/Form: Electronic books.Additional physical formats: Print version:: Secrets of the marketing masters.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view

Contents:

Introduction: Secrets of the Marketing Masters; Part One: Think Inside Out; Part Two: Think Outside In; Part Three: Connect Emotionally; Afterword: The Obama Effect; The Secrets: A Crib Sheet; Acknowledgments; Notes; Index.

Holdings ( 1 )
Title notes

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	658.8 (Browse shelf)	e-book	UNISA,19003,02,CL,PPT

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Previous	658.8 Back to the future :	658.8 Managing markets and customers	658.8 It's not who you know, it's who knows you!	658.8 Secrets of the marketing masters	658.8 The marketing accountability imperative	658.8 Gimme!	658.8 Principles of marketing management	Next

Includes bibliographical references (p. 239-256) and index.

Description based on print version record.