Taylor's Library

Normal view MARC view ISBD view

Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.

By: Ryan, Damian.
Contributor(s): Jones, Calvin.
Publisher: London ; Philadelphia : Kogan Page, 2009Description: 1 online resource (xii, 276 p.) : ill.ISBN: 9780749456047 (ebk.); 0749456043 (ebk.).Subject(s): Internet marketing | Social media | Strategic planning | Marketing -- Management | Marketing | DigitaliserenGenre/Form: Electronic books.Additional physical formats: Print version:: Understanding digital marketing.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Going digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/72 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

Includes bibliographical references (p. [269]-271) and index.

Going digital--the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online PR and reputation management -- Affiliate marketing and strategic partnerships -- Digital media creative -- A lot to look forward to.

Description based on print version record.