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Gimme! [electronic resource] : the human nature of successful marketing / John Hallward.

By: Hallward, John, 1961-.

Publisher: Hoboken, N.J. : John Wiley, c2007Description: 1 online resource (xx, 216 p.) : ill.ISBN: 9780470117408 (ebk.); 0470117400 (ebk.).Other title: Human nature of successful marketing.Subject(s): Advertising -- Brand name products

| Brand name products -- Marketing -- Management | Human behaviorGenre/Form: Electronic books.Additional physical formats: Print version:: Gimme!.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view

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Title notes

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	658.8 (Browse shelf)	e-book	TBSxx,34003,03,CL,PPT

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Previous	658.8 It's not who you know, it's who knows you!	658.8 Secrets of the marketing masters	658.8 The marketing accountability imperative	658.8 Gimme!	658.8 Principles of marketing management	658.8 Principles and techniques of marketing management	658.8 Marketing management	Next

Includes bibliographical references (p. 209-210) and index.

Description based on print version record.