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Implementing word of mouth marketing [electronic resource] : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim.

By: Cakim, Idil Miriam, 1974-.

Publisher: Hoboken, N.J. : Wiley, c2010Description: 1 online resource (xvii, 204 p.) : ill.ISBN: 9780470573068 (ebk.); 0470573066 (ebk.); 9780470573068 (ebk. : Adobe Digital Editions); 9780470573082 (ebk. : Adobe Digital Editions); 0470573082 (ebk. : Adobe Digital Editions); 9780470573075 (ebk. : Mobipocket Reader); 0470573074 (ebk. : Mobipocket Reader).Subject(s): Word-of-mouth advertising

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Genre/Form: Electronic books.Additional physical formats: Print version:: Implementing word of mouth marketing.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view

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Title notes

Item type	Current location	Call number	Status	Notes	Date due	Barcode
Main Collection	Taylor's Library - Perpetual(TU)	658.8/72 (Browse shelf)	e-book	TBSxx,34003,03,CL,PPT

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Includes bibliographical references and index.

Description based on print version record.