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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

By: Kotabe, Masaaki.
Contributor(s): Helsen, Kristiaan.
Publisher: Hoboken, NJ : Wiley, c2008Edition: 4th ed.Description: xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm.ISBN: 9780471755272 (pbk.).Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.848
Contents:
1. Globalization imperative - 2. Economic environment - 3. Financial environment - 4. Global cultural environment and buying behavior - 5. Political and legal environments - 6. Global marketing research - 7. Global segmentation and positioning - 8. Global marketing strategies - 9. Global market entry strategies - 10. Global sourcing strategy - 11. Global product policy decisions I: developing new products for global markets - 12. Global product policy decisions II: marketing products and services - 13. Global pricing - 14. Communicating with the world consumer - 15. Sales management - 16. Global logistics and distribution - 17. Export and import management - 18. Planning, organnization, and control of global marketing operations - 19. Global marketing and the internet - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2

 658.848 KOT (Browse shelf) 1 Available SOMAC,37003,03,RA 5000036067

1. Globalization imperative - 2. Economic environment - 3. Financial environment - 4. Global cultural environment and buying behavior - 5. Political and legal environments - 6. Global marketing research - 7. Global segmentation and positioning - 8. Global marketing strategies - 9. Global market entry strategies - 10. Global sourcing strategy - 11. Global product policy decisions I: developing new products for global markets - 12. Global product policy decisions II: marketing products and services - 13. Global pricing - 14. Communicating with the world consumer - 15. Sales management - 16. Global logistics and distribution - 17. Export and import management - 18. Planning, organnization, and control of global marketing operations - 19. Global marketing and the internet - Index.