Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow.
By: Altstiel, Tom
.
Contributor(s): Grow, Jean | Altstiel, Tom. Advertising strategy.
Publisher: Los Angeles : SAGE, c2010Edition: 2nd ed.Description: xx, 347 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9781412974912 (pbk.); 1412974917 (pbk.).Subject(s): AdvertisingDDC classification: 659.1 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 4 |
659.1 ALT 2010 (Browse shelf) | 1 | Available | SOMAC,37000,03,RM | 5000121685 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ALT 2010 (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000121684 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ALT 2010 (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000106295 |
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Rev. ed. of: Advertising strategy. c2006.
Includes bibliographical references and index.
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.