Principles of marketing / Philip Kotler ... [et al.].
Contributor(s): Kotler, Philip
.
Publisher: Harlow : Financial Times Prentice Hall, 2005Edition: 4th European ed.Description: xxxiv, 954 p. : ill. (some col.), col. ports. ; 28 cm.ISBN: 0273684566 (pbk.); 9780273684565 (pbk.).Subject(s): Marketing | Marketing -- EuropeDDC classification: 658.80094
Contents:
Pt 1: Marketing now -- Pt 2: The marketing setting -- Pt 3: Markets -- Pt 4: Core strategy -- Pt 5: Product -- Pt 6: Price -- Pt 7: Promotion -- Pt 8: Place.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8 |
658.80094 PRI (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014975 |
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| 658.80092 SHE 2010 Legends in marketing. | 658.80092 SHE 2010 Legends in marketing. | 658.80092 SHE 2010 Legends in marketing. | 658.80094 PRI Principles of marketing / | 658.80094 PRI Principles of marketing / | 658.80094 PRI Principles of marketing / | 658.80095 BLA The 360 degree brand in Asia : |
Previous ed.: 2001.
Includes bibliographical references and index.
Pt 1: Marketing now -- Pt 2: The marketing setting -- Pt 3: Markets -- Pt 4: Core strategy -- Pt 5: Product -- Pt 6: Price -- Pt 7: Promotion -- Pt 8: Place.