Strategic media decisions / by Marian Axxaro with Dan Binder ... [et al.]
By: Azzaro, Marian
.
Publisher: Chicago, IL : Copy Workshop, c2008Edition: 2nd ed.Description: xvii, 538 p. : ill. ; 24 cm.ISBN: 1887229337 (pbk.); 9781887229333 (pbk.).Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.802
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.802 AZZ (Browse shelf) | 1 | Available | SOMAC,09030,03,RA|SOMAC,91603,03,RM|SOMAC,37001,03,AD|SOMAC,91602,03,RM | 5000048767 |
Includes index.