Measure what matters : online tools for understanding customers, social media, engagement, and key relationships / Katie Delahaye Paine ; William T. Paarlberg, editor.
By: Delahaye Paine, Katie.
Publisher: Hoboken, N.J. : Wiley, c2011Description: xx, 252 p. : ill. ; 24 cm.ISBN: 9780470920107 (hbk.).Subject(s): Customer services -- Research | Social media -- Research | MeasurementDDC classification: 659.202854678Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4 |
659.202854678 DEL 2011 (Browse shelf) | 1 | Available | SOMAC,37001,03,AD | 5000131606 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4 |
659.202854678 DEL 2011 (Browse shelf) | 1 | Available | TBSxx,34004,03,CL | 5000126198 |
Includes bibliographical references and index.