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Measure what matters : online tools for understanding customers, social media, engagement, and key relationships / Katie Delahaye Paine ; William T. Paarlberg, editor.

By: Delahaye Paine, Katie, 1952-.
Publisher: Hoboken, N.J. : Wiley, c2011Description: xx, 252 p. : ill. ; 24 cm.ISBN: 9780470920107 (hbk.).Subject(s): Customer services -- Research | Social media -- Research | MeasurementDDC classification: 659.202854678
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4

659.202854678 DEL 2011 (Browse shelf) 1 Available SOMAC,37001,03,AD 5000131606
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4

659.202854678 DEL 2011 (Browse shelf) 1 Available TBSxx,34004,03,CL 5000126198

Includes bibliographical references and index.