Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
By: Moriarty, Sandra E. (Sandra Ernst)
.
Contributor(s): Wells, William | Mitchell, Nancy | Wells, William. Advertising.
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Edition: 8th edition.Description: 686 pages : illustrations (chiefly colour) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780135009383 (paperback : international edition); 0135009383 (paperback : international edition).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 2, TierNo 1, BayNo 1 |
659.1 MOR 2009 (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | SOMAC,91602,03,RM | 5000112154 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 6 |
659.1 MOR (Browse shelf) | 1 | Available | SLASx,05000,03,RM | SOCxx,91602,03,RM | 5000006272 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 6 |
659.1 MOR (Browse shelf) | 1 | Available | SLASx,05000,03,AD | SOCxx,91602,03,RM | 5000009823 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 6 |
659.1 MOR (Browse shelf) | 1 | Available | SLASx,05000,03,RM | SOCxx,91602,03,RM | 5000019215 |
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Previous editions had William Wells as first author.
Includes bibliographical references and index.
American Degree Programme : ADVS201