Statistics for marketing and consumer research / Mario Mazzocchi.
By: Mazzocchi, Mario.
Publisher: Los Angeles : SAGE, 2008Description: xviii, 412 p. : ill. ; 25 cm.ISBN: 9781412911221 (pbk); 9781412911214 (hbk).Subject(s): Marketing research -- Statistical methods
| Consumers -- Research -- Statistical methodsDDC classification: 658.83028
Contents:
Pt. 1. Collecting, preparing and checking the data - Pt. 2. Sampling, probability and inference - Pt. 3. Relationships among variables - Pt. 4. Classification and segmentation techniques - Pt. 5. Further methods in multivariate analysis - Appendix - Glossary - References - Index.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6 |
658.83028 MAZ (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000036062 |
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| 658.83005 JOU JMR, Journal of marketing research. | 658.83005 JOU JMR, Journal of marketing research. | 658.83005 JOU JMR, Journal of marketing research. | 658.83028 MAZ Statistics for marketing and consumer research / | 658.830285 Python for marketing research and analytics / | 658.8302854678 HUB 2011 Pulse : | 658.8302854678 POY 2010 The handbook of online and social media research : |
Includes bibliographical references and index.
Pt. 1. Collecting, preparing and checking the data - Pt. 2. Sampling, probability and inference - Pt. 3. Relationships among variables - Pt. 4. Classification and segmentation techniques - Pt. 5. Further methods in multivariate analysis - Appendix - Glossary - References - Index.