Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
By: Hooley, Graham J
.
Contributor(s): Piercy, Nigel | Nicolaud, Brigitte.
Publisher: Harlow : FT Prentice Hall, c2008Edition: 4th ed.Description: xviii, 614 p. ; 25 cm.ISBN: 9780273706977 (pbk.).Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2008 (Browse shelf) | 1 | Available | MBA, | 5000117442 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2008 (Browse shelf) | 1 | Available | MBA, | 5000117392 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2008 (Browse shelf) | 1 | Available | MBA, | 5000117376 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2008 (Browse shelf) | 1 | Available | MBA, | 5000117359 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2008 (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | 5000116473 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2008 (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | 5000116401 | ||
| Main Collection | Taylor's Library-TU | 658.802 HOO (Browse shelf) | 1 | Available | TBSxx,34002,03,GR | 5000022165 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1 |
658.802 HOO 2008 (Browse shelf) | Complimentary from: Errol Ong, 1 Dec 2012 | 1 | Available | TBSxx,34007,03,GR | 5000144556 |
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Includes bibliographical references and index.