Strategic management in the media : from theory to practice / Lucy Küng.
By: Küng, Lucy
.
Publisher: Los Angeles, CA ; London : SAGE, 2013Description: 248 p. : ill. ; 25 cm.ISBN: 9781412903134 (pbk.); 9781412903127 (hbk.).Subject(s): Mass media -- Management | Strategic planningDDC classification: 302.23068 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 3 |
302.23068 KUN 2013 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000149865 | |
| Main Collection | Taylor's Library-TU | 302.23068 KUN (Browse shelf) | 1 | Available | SOMAC,37004,03,GR | SOMAC,41001,03,RM | 5000029459 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 302.23068 KEU 2017 Strategic management in the media : | 302.23068 KNE 2009 The curse of the mogul : | 302.23068 KUN Strategic management in the media : | 302.23068 KUN 2013 Strategic management in the media : | 302.23068 MAN 2011 Managing media work / | 302.23068 MED Media management : | 302.23068 SAH 2011 A textbook of media management / |
First published: 2008.
Includes bibliographical references (p. [224]-239) and index.
Part 1: Strategic context - 2. Sectors of the media industry - 3. Trends in the strategic environment - Convergence and its causes - Part 2: From context to concepts - 5. Strategy in the media industries - 6. Managing technological change - 7. Creativity and innovation - 8. Cognition, culture and strategy - 9. Organisational structure - 10. Leadership - 11. Conclusions - Bibliography - Index.