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Greentailing and other revolutions in retail: hot ideas that are grabbing customers' attention and raising profits / Neil Z. Stern, Willard N. Ander

By: Stern, Neil Z.
Contributor(s): Ander, Willard N.
Publisher: Hoboken, N.J. : Wiley, c2008Description: xxviii, 241 p. : ill. ; 24 cm.ISBN: 0470288582 (hbk.); 9780470288580 (hbk.).Subject(s): Retail trade -- ManagementDDC classification: 658.87
Contents:
Introduction. What's Going to Revolutionize Retailing in the Future? -- Ch. 1. Inflection Points in Retailing -- Ch. 2. Trends are Interconnected -- Ch. 3. Greentailing 2.0 - The Second Generation of Green -- Ch. 4. The Consumer's View on Green -- Ch. 5. Greentailing in Action - Case Studies -- Ch. 6. Putting Green Practices into Action -- Ch. 7. The Hot Five - Other Revolutionary Themes in Retail -- Ch. 8. Demographic Shifts Provide Retail Opportunities -- Ch. 9. Moving Up the Ladder - Growth of Experiential Retailing How to Drive Sales and Profits beyond Price -- Ch. 10. Getting Outside the Box - New Ways to Reach the Consumer The Growth of Nonstore Retailing -- Ch. 11. Selling Services, Not Just Products -- Ch. 12. Brands Going Retail - The Battle for Control of the Customer -- Ch. 13. 12 Rules of Successful Retail Innovation -- Ch. 14. Looking Back and Looking Forward.
Summary: "In today's challenging retail environment, retailers have to find new ways to stay on top of their competition and appeal to customers. In their newest book on retailing, authors Stern and Ander describe the ways many retailers have begun to capitalize on growing consumer demand for green products, as well as consumer preference to buy from socially and environmentally conscious companies." "For anyone in the retail business, this book provides insight and guidance for staying on top of your competition and profiting from the latest consumer trends. Greentailing will help your company harness its strengths to become a leader in your category and stay in tune with what your customer wants."--BOOK JACKET.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 3

 658.87 STE (Browse shelf) 1 Available SHTEx,70004,03,GR 5000048298
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 3

 658.87 STE (Browse shelf) 1 Available TBSxx,34007,03,GR 5000002107

Includes bibliographical references (p. 231-232) and index.

Introduction. What's Going to Revolutionize Retailing in the Future? -- Ch. 1. Inflection Points in Retailing -- Ch. 2. Trends are Interconnected -- Ch. 3. Greentailing 2.0 - The Second Generation of Green -- Ch. 4. The Consumer's View on Green -- Ch. 5. Greentailing in Action - Case Studies -- Ch. 6. Putting Green Practices into Action -- Ch. 7. The Hot Five - Other Revolutionary Themes in Retail -- Ch. 8. Demographic Shifts Provide Retail Opportunities -- Ch. 9. Moving Up the Ladder - Growth of Experiential Retailing How to Drive Sales and Profits beyond Price -- Ch. 10. Getting Outside the Box - New Ways to Reach the Consumer The Growth of Nonstore Retailing -- Ch. 11. Selling Services, Not Just Products -- Ch. 12. Brands Going Retail - The Battle for Control of the Customer -- Ch. 13. 12 Rules of Successful Retail Innovation -- Ch. 14. Looking Back and Looking Forward.

"In today's challenging retail environment, retailers have to find new ways to stay on top of their competition and appeal to customers. In their newest book on retailing, authors Stern and Ander describe the ways many retailers have begun to capitalize on growing consumer demand for green products, as well as consumer preference to buy from socially and environmentally conscious companies." "For anyone in the retail business, this book provides insight and guidance for staying on top of your competition and profiting from the latest consumer trends. Greentailing will help your company harness its strengths to become a leader in your category and stay in tune with what your customer wants."--BOOK JACKET.