Strategic reputation management : towards a company of good / Pekka Aula and Saku Mantere.
By: Aula, Pekka
.
Contributor(s): Mantere, Saku.
Series: LEA's communication series: Publisher: London : Routledge, 2008Description: xiii, 237 p. : ill. ; 23 cm.ISBN: 9780805864267 (pbk.).Subject(s): Corporate image -- Management | Corporations -- Public relations | Communication in management | Strategic planningDDC classification: 659.2
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 1 |
659.2 AUL 2008 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000147011 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 1 |
659.2 AUL (Browse shelf) | 1 | Available | SHTEx,70002,03,CL|SOCxx,41001,03,RM | 5000045920 |
Includes bibliographical references (p. [217]-228) and index.