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Retail product management : buying and merchandising / Rosemary Varley.

By: Varley, Rosemary, 1959-.
Publisher: New York : Routledge, 2006 Edition: 2nd ed.Description: xxvii, 263 p. : ill. ; 25 cm.ISBN: 0415327156 (pbk.); 9780415327152 (pbk.).Subject(s): Retail trade -- Management | Product managementDDC classification: 658.87
Contents:
Introduction to retail product management: scope and concepts -- The role of retail product managers -- Category management -- Product range planning and selection -- Managing the suply base -- Product quality decisions and stock management -- Managing the response to sales -- Allocating retail space to products -- Retail design -- Visual merchandising -- Communicating the product offer -- Evaluating retail rpoduct management performance -- Product management in non-store retailing -- International retail product management.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2

 658.87 VAR (Browse shelf) 1 Available SHTEx,70002,03,GR 5000045682

Includes bibliographical references and index.

Introduction to retail product management: scope and concepts -- The role of retail product managers -- Category management -- Product range planning and selection -- Managing the suply base -- Product quality decisions and stock management -- Managing the response to sales -- Allocating retail space to products -- Retail design -- Visual merchandising -- Communicating the product offer -- Evaluating retail rpoduct management performance -- Product management in non-store retailing -- International retail product management.