Brick & mortar shopping in the 21st century / [edited by], Tina M. Lowrey.
By: (25th : Conference on Advertising and Consumer Psychology (25th : 2006 : Houston, Tex.).
Contributor(s): Lowrey, Tina M
.
Series: Advertising and consumer psychology series ; 11. Publisher: New York : L. Erlbaum Associates, c2008Description: xxvii, 303 p. : ill. ; 24 cm.ISBN: 0805863648 (pbk.); 9780805863642 (pbk.).Other title: Brick and mortar shopping in the 21st century.Subject(s): Consumer behavior -- Congresses | Shopping -- Congresses | Consumption (Economics) -- Social aspects -- CongressesDDC classification: 658.8342
Contents:
I. Mood and cognition effects on shopping behavior - II. New findings in retailing strategy - III. The influence of social identity variables on shopping behavior - IV. Methodological innovations for studying shopping behavior.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 7 |
658.8342 CON (Browse shelf) | 1 | Available | SHTEx,70000,02,GR | 5000048450 |
Includes bibliographical references and indexes.
I. Mood and cognition effects on shopping behavior - II. New findings in retailing strategy - III. The influence of social identity variables on shopping behavior - IV. Methodological innovations for studying shopping behavior.